I have extensive experience creating engaging social media and email marketing campaigns for both personal projects, freelance work, and internships. Doing so has taught me how to cater to a specific audience, more specifically how to engage humans in a meaningful way. Time and time again, storytelling has proven the most effective and powerful way of doing so, ultimately evoking maximum emotion and engagement with campaign materials. M&C Saatchi’s whole purpose is to engage people meaningfully in this way, so I cannot think of a better place to further develop my understanding of what makes a good story/campaing.

Perhaps to the frustration of those around me, I am always concocting a new plan that seeks to challenge the status quo - be that through creating a digital platform discussing all things sustainable fashion to challenge fast fashion habits in Gen Z, or leading the re-design of the employee operating system at HURR to maximise efficiency and effectiveness. Whilst none of these are explicitly relevant to M&C Saatchi’s work, they certainly prove an inherent desire to seek out new and exciting ways of dong things.

I have been lucky enough to study Arabic and Spanish cultures at various points over the last 14 years. This has allowed me to live abroad for extended periods of time and, inevitably, my linguistic skills have facilitated many an interaction with diverse perspectives and methodologies. Combined with my creative, tactile side (I make a lot of art in my spare time - mainly collage and sculpture) this means I am almost constantly exploring identity, culture, and human behaviour through creative mediums (such as Quipus, an indigenous Andean mode of writing where one ties textiles into knots). My communicational skills thus allow me to express and explore creative concepts successfully, and I’d love to expand upon this at M&C Saatchi (especially in terms of brevity!)